S.G. Highway Hums Louder Than You'd Expect
Ahmedabad's sprawling western corridor has a rhythm worth tuning into — if you know where to sleep.
“The auto-rickshaw driver pronounces 'ISCON' three different ways in one sentence, each time more confident than the last.”
S.G. Highway does not ease you in. The cab from Sardar Vallabhbhai Patel International Airport takes forty minutes if traffic cooperates — it rarely cooperates — and the road unfolds as a parade of glass-fronted showrooms, wedding venues lit up like cruise ships, and enough signage to wallpaper a stadium. You pass a stretch where three different furniture stores compete for your attention with identical neon. Somewhere past the Iskcon temple crossing, the driver swerves toward a cinema called Wide Angle, and the Novotel appears next to it, set back just enough from the highway that the honking drops a few decibels. Not silent. Just manageable. The lobby is cold in the way Indian hotel lobbies commit to — aggressive air conditioning that makes you forget it was 38 degrees outside two seconds ago.
Ahmedabad's west side is not the old city. There are no pols here, no carved wooden havelis leaning into each other across narrow lanes. This is the other Ahmedabad — the one that grew up fast on IT parks and multiplexes and malls named after aspirations. If you're here, you're probably here for business, or you're using this side of town as a launchpad for the heritage quarter across the river. Either way, S.G. Highway is the kind of road that rewards you for paying attention to the gaps between the big buildings, where chai stalls and pani puri carts set up every evening like clockwork.
At a Glance
- Price: $80-120
- Best for: You live for a massive Indian breakfast spread
- Book it if: You're a business traveler who needs a reliable HQ on the S.G. Highway or a family wanting a pool day near the ISKCON temple.
- Skip it if: You are a light sleeper (unless you get a courtyard room)
- Good to know: The 'Premier Lounge' access includes happy hour drinks and snacks – a steal if you drink.
- Roomer Tip: Ask for Kishan at the breakfast tea counter – his masala chai is legendary among regulars.
The room, the pool, the thing about breakfast
What defines the Novotel Ahmedabad is not any single spectacular feature — it's the cumulative effect of things working the way they should. The check-in is fast. The elevator doesn't make you anxious. The hallway smells like clean laundry instead of the synthetic lavender that haunts half the business hotels in India. The room is standard Novotel — which, if you've stayed in one anywhere from Jakarta to Lyon, means you already know the layout. Queen bed, desk by the window, minibar you won't open, bathroom with a rain shower that actually has pressure. The mattress is firm in a way that feels deliberate rather than cheap. You sleep well here. That's not nothing.
Waking up on the seventh floor, you hear the highway before you see it — a low, constant murmur that sounds almost like the sea if you're still half asleep and feeling generous. Pull the curtains and it's all Ahmedabad sprawl: flat rooftops with water tanks, a construction crane that hasn't moved in what looks like weeks, the dome of a temple catching morning light somewhere to the south. There's a pool downstairs that's genuinely pleasant in the late afternoon, when the sun drops low enough that you're not being broiled. A few business travelers do laps. A family splashes in the shallow end. Nobody's in a rush.
Breakfast is a buffet — and here's where the hotel earns real points. The dhokla is fresh, not reheated, and the thepla comes with a green chutney that has actual heat to it. There's a live dosa station where a man in a tall white hat makes paper-thin masala dosas with a patience that borders on performance art. I watch him spread batter in one perfect circle, then another, then another, never looking up. The Western options exist — scrambled eggs, toast, cornflakes — but ignoring the Gujarati spread would be a minor crime. Someone at the next table eats jalebi with yogurt, which I'd never considered but now can't stop thinking about.
“The pani puri vendor across the highway sets up at exactly 5:30 PM — you could set your watch to him if your watch ran on tamarind water.”
The honest thing: the hotel's location is convenient for the highway, but it's not walkable to much. You're in auto-rickshaw territory for anything interesting. The heritage city — Manek Chowk, the Jama Masjid, the extraordinary Adalaj Stepwell — is a solid thirty-minute ride east. The hotel staff are helpful about arranging transport and genuinely seem to want you to see the old city, which counts for something. One front-desk staffer draws me a map of Law Garden's street food stalls on the back of a registration card, circling a kulfi place she calls 'the only one worth going to.' The WiFi holds up fine during the day but develops a stutter around midnight, which matters if you're working late and matters not at all if you're a normal person who sleeps.
There's a painting in the second-floor corridor — a large canvas of what appears to be a woman carrying water, rendered in aggressive oranges and purples. It's not bad. It's not good. It's the kind of art that exists in hotel corridors worldwide, noticed by almost no one, and yet I find myself stopping in front of it twice. It has the energy of someone's aunt who paints on Sundays. I respect it.
Walking out into the evening
Leaving the Novotel on the last evening, S.G. Highway looks different than it did on arrival. Or maybe I'm just looking differently. The pani puri cart across the road has a small crowd — office workers in tucked-in shirts, a couple of college students, a woman in a green sari who eats six puris without pausing. The Wide Angle cinema next door is showing something Bollywood, and the poster is enormous and glorious and involves a man holding both a gun and a rose. The auto-rickshaw that picks me up has a sticker of Hanuman on the dashboard and a speaker playing something I can't identify but that sounds like it was recorded in someone's living room.
If you're heading to the old city from here, tell the driver Manek Chowk and agree on the fare before you sit down — $1 is fair, $2 is fine if it's late. The 101 BRTS bus runs along the highway and connects to Paldi, which gets you closer to the river and the old quarter for a fraction of the rickshaw price. It runs until about 11 PM.