Sanremo's Corso Imperatrice Smells Like Salt and Old Money

A recently reopened palazzo hotel on the Ligurian Riviera earns its view the honest way.

6 min read

Someone has parked a cherry-red Fiat 500 on the sidewalk outside the Casino, and nobody seems to mind.

The train from Ventimiglia drops you at Sanremo station with a screech and a gust of warm air that smells like brake dust and jasmine. You cross the road, dodge a delivery van reversing into a flower shop loading dock, and suddenly the Corso Imperatrice opens up in front of you — a wide, palm-lined promenade that feels like it was built for people who had nowhere urgent to be. The Ligurian Sea is right there, flat and absurdly blue, doing absolutely nothing. Across the street, the Casino Municipale sits in its Belle Époque finery like a retired opera singer who still dresses for dinner. You're looking for the hotel, and then you realize you've been staring at it: a cream-colored facade with green shutters, directly opposite the Casino, so close you could theoretically lose your rent money and be back in bed within four minutes.

Europa Palace reopened in January after a renovation that, from the outside, you'd never guess happened. The building still looks like it belongs to the early twentieth century — arched windows, wrought-iron balconies, the kind of proportions that make modern architecture look nervous. Inside, they've cleaned everything up without scrubbing the personality out. The lobby is bright marble and fresh paint, but the staircase still creaks in the places a staircase should creak. There's a small reception desk staffed by a woman named Chiara who hands you your key card and, without being asked, tells you which direction to walk for the best focaccia. That's the kind of place this is.

At a Glance

  • Price: $250-450
  • Best for: You are visiting for the Casino (it's 80 meters away)
  • Book it if: You want the freshest, most modern luxury digs in San Remo right next to the Casino, and don't mind paying extra for the beach and spa.
  • Skip it if: You expect a free swimming pool for the kids
  • Good to know: The 'Anemoi' spa is beautiful but requires a reservation and an entrance fee
  • Roomer Tip: The spa fee is reduced to ~€25 on weekdays—plan your wellness day then.

Waking up with the Ligurian Sea doing nothing

The rooms face either the sea or the town, and you want the sea. Not because the town side is bad — it's fine, quieter even — but because waking up here with the Mediterranean filling your window is the entire transaction. The light comes in early, pale gold, and the first thing you hear is not traffic but the particular silence of a resort town that hasn't fully committed to being awake yet. A dog barks somewhere near the port. A shutter bangs open two floors down. Then nothing for a while.

The bed is good — firm, European-firm, which means your back will thank you even if you spend the first night adjusting. Linens are white and clean and smell like they were dried in actual air. The bathroom is modern tile, decent water pressure, though the hot water takes a solid ninety seconds to arrive in the morning, long enough to make you wonder and then forget you wondered. There's a minibar stocked with Ligurian white wine and San Pellegrino, and a small balcony where you can stand in a towel and watch the palm trees sway and feel briefly, absurdly continental.

Breakfast is served in a ground-floor room with tall windows, and it's the standard Italian hotel spread — cornetti, cold cuts, fruit, coffee that arrives in a proper cup. Nothing revolutionary, but the cornetti are warm and the espresso is strong enough to reorganize your morning. A man at the next table eats an entire plate of prosciutto with surgical precision, folding each slice once before it disappears. Nobody is in a hurry.

Sanremo is a town that peaked glamorously and then decided it was fine just being comfortable — which, honestly, is the best thing a Riviera town can do.

Step outside and the Corso Imperatrice handles the rest. Walk east toward the old port and you hit the Pigna, Sanremo's tangled medieval quarter — steep alleys, cats on windowsills, laundry strung between buildings like prayer flags for the domestically devout. Walk west and you're in the shopping district, where elderly Italian women in sunglasses browse linen shops with the focus of generals planning a campaign. For lunch, Chiara's focaccia recommendation leads you to a bakery on Via Palazzo where a slab of focaccia col formaggio costs $4 and changes your understanding of what cheese and bread can do together. The Mercato dei Fiori, Sanremo's famous flower market, is a ten-minute walk along the seafront — even if you're not buying flowers, the color and noise of it is worth the detour.

The hotel's position is its quiet advantage. You're not tucked into a side street requiring a map and a prayer — you're on the main promenade, between the Casino and the sea, close enough to everything that taxis feel unnecessary. The number 20 bus runs along the coast toward Imperia if you want a day trip, stopping a block from the hotel entrance. At night, the Casino lights up across the road like a birthday cake, and the promenade fills with couples walking slowly, gelato in hand, performing the ancient Italian ritual of doing absolutely nothing with great conviction.

One honest note: the renovation is fresh enough that certain details still feel like they're settling in. A door handle wobbles. A curtain rod lists slightly starboard. The WiFi is strong in the lobby and politely suggests you read a book once you're upstairs. None of this matters much. The building has good bones and the staff have the relaxed competence of people who actually like where they work. It's a place that doesn't try to impress you into submission — it just opens the shutters and lets Sanremo do the talking.

Walking out into the evening

Leaving, the Corso Imperatrice looks different than it did when you arrived. The palms throw long shadows across the pavement. The sea has turned from blue to something closer to pewter. An old man sits on a bench near the Casino, feeding pigeons from a paper bag with the patience of someone who has been doing this for decades and plans to continue. You notice, for the first time, that the flower beds along the promenade are immaculate — someone tends them early, before the tourists wake. The train back to Genova leaves from the same screeching platform, but the jasmine smell is stronger now, or maybe you're just paying attention.

Sea-view doubles at Europa Palace start around $210 in shoulder season — what that buys you is a balcony over the Corso Imperatrice, the Casino glowing across the street, and the particular luxury of a town that doesn't need you to love it but suspects you will.