The location is unbeatable—steps from Shoreditch's best street art, bars, and coffee
Nobu Restaurant downstairs delivers the legendary Black Cod Miso without leaving the building
Minimalist Japanese design feels like a zen bunker away from the city chaos
Resumen rápido: A sexy, dimly lit concrete fortress that charges a premium for the brand name while showing a bit of wear around the edges.
Reseñado por @LuxuryTravel: I’m still dreaming about the bathtub in this suite—watching the city lights while soaking was magical. The whole hotel has this incredible moody, industrial vibe that feels so exclusive. Dinner at the restaurant downstairs was hands down the best sushi I’ve had in London.
Lo que dijeron los huéspedes que se hospedaron aquí
The hype
Travelers love the 'cool' factor and the bed comfort, but many feel the rooms are too dark and the breakfast is overpriced for what you get.
Reality check
The 'industrial chic' aesthetic is starting to look like 'wear and tear'—scuffed furniture and dust in corners are becoming common complaints.
You sleep best in a pitch-black cave
You're here for the nightlife and just need a stylish crash pad
You love the Nobu brand's specific blend of concrete and sushi
Limpieza y Mantenimiento
8
Housekeeping: Generally attentive, with nice touches like organizing toiletries, but recent reports of missed dust.
Bathroom hygiene: Clean, but gold fixtures are showing wear (peeling/white undercoat visible).
Maintenance: Showing age after 7 years. Scuffed furniture, cracked mirrors, and worn carpets reported in late 2024.
Linens & towels: High quality, crisp and fresh.
Odors & scents: Signature 'Nobu' scent (citrus/woody) in lobby, rooms are generally fresh.
Sleepability™
8.5SILENCIOSO
SILENCIOSO
0-4RUIDOSO
4-7.5MODERADO
7.5-10SILENCIOSO
Occasional street noise if balcony door is cracked
Corridor noise is minimal due to heavy doors
Antes de reservar
Es bueno saberlo
The hotel entrance is discreet; look for the black timber facade
Breakfast is not worth the £25+ price tag; go to a local cafe instead
The 'gym' is down a dark corridor and feels a bit like a dungeon, but has good Technogym gear
Qué llevar
A portable makeup mirror with a light (bathroom lighting is moody/dim)
Slip-on shoes for the Japanese-style tatami areas
Genio de Habitaciones
Mejores opciones
Yuhi Skyline Room for the only chance at decent natural light and a balcony
Zen Room if you want a bathtub (request specifically, not guaranteed)
Habitaciones a evitar
Deluxe Rooms on lower floors facing the street (darkest and noisiest)
Rooms near the elevators (some layout complaints)
Genio de Solicitud de Habitación – copiar y pegar
“I am requesting a Yuhi Skyline room or a high-floor Zen room. Natural light is a priority for me, so please avoid rooms with the heavy fixed window slats if possible.”
Preguntas frecuentes y consejos ocultos
Todo lo que realmente quieres saber antes de reservar.
Is there a pool?
No. There is a spa and steam room, but no swimming pool. The Mondrian nearby has the pool people often confuse with this one.
Does the room rate include breakfast?
Usually no. It's an extra ~£25-30 per person and reviews suggest it's 'oddly plain' for the price.
Is it noisy?
Surprisingly no. The concrete construction insulates well, though Shoreditch outside is very loud.
Can I open the windows?
Most rooms have floor-to-ceiling windows but they are often obstructed by architectural slats. Balcony rooms allow fresh air.
Is it kid-friendly?
Technically yes, but the vibe is very adult/sexy. There are no specific kids' amenities and the restaurant is high-end.
What is the 'discretionary' service charge?
A 5% fee added to your accommodation bill. You can ask to remove it at checkout, but you have to be bold enough to ask.
Consejos de Insiders
✨
The Nami Bar is a hidden gem for cocktails if the main restaurant is too packed.
✨
Lighting controls are notoriously confusing—take a minute to learn the 'scenes' before it gets dark.
✨
Origin Coffee Roasters has a spot in the lobby; it's some of the best coffee in London, skip the room service brew.
5 cosas que debes saber antes de ir
💡The bathtubs in Zen rooms have an incredibly wide ledge that requires an awkward straddle to enter/exit.
💡The 'architectural slats' on the windows aren't just for show; they permanently block about 50% of the view and light in many rooms.
💡Housekeeping organizes your personal toiletries into neat little boxes—a weirdly satisfying touch.
💡The corridors are so dark you might need your phone flashlight to find your room number.
💡You can cast your own content to the TV, which is a rare win for hotel tech.
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