The hype
Reviewers are obsessed with the eclectic design and friendly staff, calling it a 'love letter' to Soho.
Broadwick Soho
$570-760+/ night
Book this if You want a maximalist, high-energy crash pad in the absolute center of Soho where the hotel feels like a private members' club.
Why People Love It
- The 'happily insane' maximalist interiors by Martin Brudnizki
- Flute, the wraparound rooftop bar with disco vibes and skyline views
- Incredible location steps from Carnaby Street and Oxford Circus
Quick Take: A glorious, boozy, leopard-print circus that prioritizes vibes over square footage and silence.
Reviewed by @_the_rover_tales: I felt like a main character the moment the doorman opened that pink door. The maximalist decor is stunning, and my dinner at Dear Jackie was the highlight of my London trip. It's the perfect spot if you love design.
Guest Who Stayed Here Said
Reality check
The rooms are undeniably small for the price, and some guests found the ambient noise (humming plumbing, lift sounds) distracting.
- You love Wes Anderson movies and maximalist decor
- You plan to be out partying or shopping all day
- You want a rooftop bar scene without leaving your hotel
Cleanliness & Maintenance
9
- Housekeeping: Generally excellent, with 'best turn down service' mentions.
- Bathroom hygiene: Rooms are pristine, but ground floor public toilets have had complaints of being dirty during peak times.
- Maintenance: New hotel feel, though some reports of humming noises suggest teething mechanical issues.
- Linens & towels: High quality Frette linens, described as 'extra-soft' and 'pillowy'.
- Odors & scents: Signature scent 'The Dame of Soho' (oud, tobacco, jasmine) is strong and loved by guests.
Sleepability™
7MODERATE
0-4LOUD
4-7.5MODERATE
7.5-10SILENT
- Street noise from Broadwick and Berwick streets
- Internal mechanical humming/plumbing noise
- Lift system noise (specifically noted in Room 101)
Before you book
Good to know
- A discretionary service charge (12.5-15%) is added to food and drink bills
- Breakfast is a la carte and not included in standard rates (~£17 for Full English)
- The rooftop bar Flute is popular; book a table even if you are a guest
What to pack
- Earplugs (just in case the Soho buzz gets through)
- Your best 'out out' outfit for the rooftop bar
- UK power adapter (though rooms have USB/USBC ports)
Room Genie
Best picks
- Balcony Suites for actual outdoor space and fresh air
- Upper floor rooms (5th floor and up) to minimize street noise
Rooms to avoid
- Room 101 (specific complaints about loud lift/mechanical noise)
- Lower floor rooms facing the street if you are a light sleeper
Room Request Genie – copy & paste
“I am a light sleeper and would love a room on a high floor, away from the elevator and street side if possible. Please avoid Room 101.”
FAQ & Hidden tips
Everything you actually want to know before you book.
Is there a gym?
No on-site gym. Guests get access to Topnotch Gym nearby (approx. 5 min walk).
Is it pet friendly?
Yes, dogs up to 8kg (approx 17lbs) are welcome for a £50 fee per stay.
Does it have a pool?
No pool or spa facilities on site.
What is the check-in/out time?
Check-in is at 3:00 PM; Check-out is at 12:00 PM.
Is parking available?
No on-site parking. Valet is available or you can use nearby public car parks (expensive).
Is breakfast included?
Typically no. It is served a la carte at Bar Jackie.
Insider Tips
- ✨
The 'Nook' is a residents-only lounge with a vinyl player and records from local shops—use it for a quiet drink.
- ✨
Ask the concierge for a pass to Topnotch Gym if you need a workout.
- ✨
The in-room minibar is housed in a handcrafted elephant statue—don't miss opening it.
5 things to know before you go
💡The 'lift noise' in rooms near the shaft can be a real sleep-killer.
💡Ground floor toilets have received mixed reviews for cleanliness during busy times.
💡You can request a yoga mat and in-room workout videos since there's no gym.
💡The 'discretionary' service charge hits hard on top of already high food prices.
💡The lobby is tiny—don't expect a grand arrival experience, it's more 'blink and you miss it'.
Local Playbook
Map
See where Broadwick Soho is located and what's nearby.