Performance Marketing Manager
Marketing | Tel Aviv
Roomer is serving hundreds of travelers each day, all around the globe.
We are looking for a Performance Manager with a true passion for marketing, data and travel. To grow and to serve more travelers through our global strategic partnerships with companies such as Trivago, Kayak, Skyscanner, Tripadvisor and others located in Europe and in the USA.
As Roomer’s Marketing Performance Manager you will have ownership over the company’s main KPI’s like profit, ROAS and conversion. You will analyze marketing data, traffic optimization and bidding, coordinate between supply and demand, communication with partners, such as those related to integration, reporting or analytics.
Responsibilities
- Manage the day to day operations, monitor and investigate our products
- Analyze the profitability of CPC activities and work to grow them to their full potential using partner’s bidding platforms
- Optimize performance through A/B testing, ROI analysis and product behavior
- Devise and implement CPC strategies across thousands of hotels and markets
- Monitor daily performance using built in reporting, Excel and SQL
- Build and maintain strong relationships with Product, Operations, and R&D
Requirements
- 3+ Years “hands on” experience using various bidding platforms
- Experience with a Programmatic Advertising Platform
- Experience with CPI/CPA/CPC acquisition models and optimizations
- High proficiency in Excel
- Strong Analytic skills - efficient in data collection and analysis.
- Ability to manage independently multiple projects simultaneously in a fast paced environment
- Strong written and oral communication skills in English.
- Excellent interpersonal skills
Advantages
- Sql knowledge
- Experience with Tableau and Google Analytics
- Working with travel meta search websites