The hype
Guests rave about the beautiful design, comfortable beds, and the unbeatable convenience for Deer District events.
The Trade Autograph Collection
$164-$275/ night
Book this if You're in town for a Bucks game or a concert at the Fiserv Forum and want upscale, modern digs right in the center of the action.
Why People Love It
- Unbeatable location directly across from Fiserv Forum
- Complimentary Pabst Blue Ribbon beer on tap at check-in
- Stunning city views from the rooftop Italian restaurant, Il Cervo
Quick Take: It's a gorgeous, brand-new hotel with fantastic dining, but the walls are surprisingly thin and the $62/night valet parking stings.
Reviewed by @chicago_trav: My stay at The Trade in Milwaukee was next level. The suite was massive with a balcony overlooking the Bucks arena. The bathroom felt like a luxury spa, and my kids and I absolutely devoured the food at Kraft Bar downstairs. Best spot for game day, hands down.
Guest Who Stayed Here Said
Reality check
The soundproofing leaves a lot to be desired, and you might hear your neighbors' late-night post-game celebrations.
- You have tickets to a game or concert at Fiserv Forum
- You love modern, industrial-chic design with local historical touches
- You want great on-site dining and rooftop bars
Cleanliness & Maintenance
8.5
- Housekeeping: Generally excellent and pristine, though a few isolated reports mention missed dust behind nightstands or unvacuumed carpets.
- Bathroom hygiene: Sparkling clean, modern fixtures with great water pressure and spa-quality toiletries.
- Maintenance: Brand new property (opened 2023) so everything is in top shape, though some guests report glitchy mobile room keys.
- Linens & towels: Crisp, fresh, high-quality linens and very comfortable beds.
- Odors & scents: Fresh and clean, no widespread complaints of mustiness or smoke.
Sleepability™
6.5MODERATE
0-4LOUD
4-7.5MODERATE
7.5-10SILENT
- Loud neighbors through thin walls
- Post-game and concert crowds in the hallways
- Rooftop bar and restaurant noise on higher floors
Before you book
Good to know
- The hotel charges a $125 non-refundable pet fee plus $20 per night.
- You get a 'Trade's Mark' coin at check-in good for a 5 PM toast at Craft.
- Make reservations for Il Cervo (the rooftop restaurant) well in advance—it books up fast.
What to pack
- Earplugs or a white noise machine to drown out hallway and neighbor noise.
- A healthy budget for the $62/night valet parking.
Room Genie
Best picks
- High-floor rooms facing the Fiserv Forum for the best Deer District views
- Corner suites for extra space and natural light
Rooms to avoid
- Rooms directly below the 9th-floor rooftop restaurant (Il Cervo) due to foot traffic and chair scraping
- Rooms near the elevators where post-concert crowds gather
Room Request Genie – copy & paste
“Hi team, I'm really looking forward to my stay. Could I please request a quiet room on a higher floor, away from the elevators and not directly under the rooftop restaurant? A view of the Fiserv Forum would be amazing if available. Thank you!”
FAQ & Hidden tips
Everything you actually want to know before you book.
Is there a pool at The Trade Autograph Collection?
No, the hotel does not have a pool, but it does feature a 24/7 fitness center.
How much is parking at the hotel?
Valet parking is $62 per night. There is no on-site self-parking, though public garages are nearby.
Is the hotel pet-friendly?
Yes, dogs up to 100 lbs are welcome, but it costs a steep $125 flat fee plus $20 per night.
What time is check-in and check-out?
Check-in is at 4:00 PM and check-out is at 11:00 AM.
Are there restaurants on-site?
Yes, there are three: Craft (American gastropub), Il Cervo (rooftop Italian), and Solomon's.
How close is the hotel to the Fiserv Forum?
It's literally across the street. You can't get any closer without sleeping on the basketball court.
Insider Tips
- ✨
Don't miss the complimentary Pabst Blue Ribbon pour at check-in—a great nod to Milwaukee's brewing history.
- ✨
Stop by Craft on Fridays for their delicious Third Space beer-battered cod.
- ✨
Use the Marriott Bonvoy app for mobile key access to bypass the front desk during busy pre-concert check-in rushes.
5 things to know before you go
💡The elevators require your room key to access guest floors, adding a nice layer of security in a busy public area.
💡The hotel's design incorporates subtle nods to Milwaukee's fur trading and industrial history, like the 'Trade's Mark' coin.
💡There's a massive 2-story VIP suite with private access, often used by visiting celebrities and athletes.
💡The rooms feature exceptionally high ceilings (over 10 feet), making even standard rooms feel massive.
💡Despite the luxury price tag, the mobile TV remotes can be glitchy and frustrating to use.
Local Playbook
Map
See where The Trade Autograph Collection is located and what's nearby.