The hype
Travelers obsess over the Austin Powers-meets-Kubrick design and the convenient King's Cross location.
The Standard London
$250-450/ night
Book this if You want to feel cooler than you actually are in a 1970s retro-future party pad that happens to be a hotel.
Why People Love It
- The unapologetically groovy 70s design inside a Brutalist landmark
- Decimo's rooftop Mexican food and views that actually live up to the hype
- The outdoor bathtubs in the Junior Suite Terraces that are pure Instagram bait
Quick Take: It's a scene first and a hotel second, so bring your earplugs and your best outfit.
Reviewed by @lisa_jetset: I stayed at The Standard in King's Cross and the retro 70s vibe is unmatched. From the pink tiled bathroom to the buzzing library lounge, it’s the coolest spot I've found in London for a work-play trip.
Guest Who Stayed Here Said
Reality check
The 'Cosy Core' rooms are literally windowless boxes — great for vampires and hangovers, terrifying for claustrophobes.
- You appreciate bold, color-drenched interior design
- You want to be steps away from the Eurostar at St Pancras
- You enjoy a hotel lobby that feels like a buzzing social club
Cleanliness & Maintenance
9
- Housekeeping: Daily service is reliable. High marks from guests for general tidiness.
- Bathroom hygiene: Sparkling. The modern renovations mean grout and fixtures are generally in excellent condition.
- Maintenance: The building is a restored 1974 structure, so expect some quirks, but interiors are well-maintained.
- Linens & towels: High-quality, crisp linens. No recurring complaints about stains or wear.
- Odors & scents: Lobby has a signature woody/leathery scent. Rooms are generally fresh, though some street pollution smell is possible if windows are open.
Sleepability™
7MODERATE
0-4LOUD
4-7.5MODERATE
7.5-10SILENT
- Traffic from the busy Euston Road
- Thumping bass from the 10th-floor club 'Sweeties' and rooftop bar
Before you book
Good to know
- Breakfast is not included in standard rates and costs ~£30 per person.
- The 'Cosy Core' rooms have absolutely no windows — confirm this is what you want before booking.
- The hotel is pet-friendly for dogs up to 10kg (one per room) at no extra charge.
What to pack
- Earplugs (essential for weekend stays)
- A statement coat for the red pill-shaped exterior elevator
- Swimwear only if you booked a terrace suite with a tub — there is no communal pool
Room Genie
Best picks
- Junior Suite Terrace for the iconic outdoor bathtub and city views
- King of Kings for a spacious room with a view of the St Pancras clock tower
- Cosy Core (Windowless) for the best sleep quality if you don't mind zero natural light
Rooms to avoid
- Standard Queen rooms facing Euston Road on lower floors (traffic noise)
- Rooms directly below the 10th floor if you are a light sleeper (club noise)
Room Request Genie – copy & paste
“I am a light sleeper and would love a quiet room away from the Euston Road street noise and the rooftop club vibrations. If a 'Cosy Core' isn't available, a high-floor room facing the internal garden would be ideal.”
FAQ & Hidden tips
Everything you actually want to know before you book.
Is there a swimming pool?
No. There are private outdoor bathtubs in certain suites, but no communal swimming pool.
Does the hotel have parking?
No on-site parking. The nearest options are NCP London Kings Cross St Pancras or NCP Brunswick Square.
What is the 'Cosy Core' room?
It is a windowless room located in the core of the building. It's cheaper, very quiet, and dark — perfect for deep sleep but lacks views.
Is breakfast included?
Usually no. It costs approximately £30 per person if not part of a package.
How close is it to the train station?
Extremely close. It is directly across the street from St Pancras International (Eurostar) and King's Cross station.
Is there a gym?
Yes, a 24-hour gym with Peloton bikes and free weights.
Insider Tips
- ✨
The Library Lounge is a legitimate workspace during the day but turns laptop-free after 6 PM.
- ✨
You can access the 10th-floor restaurant Decimo via the external red pill elevator for a cool arrival experience.
- ✨
Check the 'Sound Studio' schedule; they often have live DJ sets or podcasts recording in the lobby.
5 things to know before you go
💡The 'optional' 5% service charge is added to your room bill, not just food and drink.
💡The elevators can be slow and crowded during peak evening hours when the rooftop is busy.
💡The carpet design in the hallways is intentionally trippy and might make you dizzy.
💡Room service is 24 hours, which is a lifesaver in this late-night neighborhood.
💡The bathroom amenities are by Davines and are high-quality sustainable products.
Local Playbook
Map
See where The Standard London is located and what's nearby.