The hype
Travelers either obsess over the cool, futuristic vibe and location or absolutely loathe the lack of privacy and constant noise.
W London
$450-700/ noite
Reservar se You want to be the main character in a neon-lit London party movie and don't mind sacrificing privacy for vibes.
Por Que As Pessoas Adoram
- Unbeatable location right on Leicester Square
- Futuristic 'spaceship' room design with iPad controls
- The Perception Bar is a legitimate nightlife destination
Resumo Rápido: A polarizing disco-ball of a hotel where the party never stops, the bathroom has no door, and silence is a foreign concept.
Revisado por @thebonvoyist: I stayed right in the heart of Piccadilly Circus and the energy was unmatched. The room has this sexy, open-plan vibe that's perfect for a fun city trip. You literally step out the door and you're in the middle of everything.
Hóspedes Que Ficaram Aqui Disseram
Reality check
The 'open concept' bathroom is the #1 complaint—many guests feel like they are sleeping inside a nightclub toilet.
- You are traveling solo or with a partner you are extremely comfortable with
- You plan to stay out late and sleep in
- You love tech-heavy rooms with iPad-controlled mood lighting
Limpeza e Manutenção
7.8
- Housekeeping: Generally responsive, but the 'party' nature of the hotel means high turnover wear-and-tear is visible.
- Bathroom hygiene: Clean surfaces, but the glass partitions show water spots and smudges easily.
- Maintenance: High-gloss furniture is prone to scuffs and scratches; carpets in hallways can look tired from heavy foot traffic.
- Linens & towels: Crisp and high quality, typical of the W brand.
- Odors & scents: Heavy use of the signature W perfume (fig/citrus) to mask the scent of last night's party.
Sleepability™
4.5MODERADO
0-4BARULHENTO
4-7.5MODERADO
7.5-10SILENCIOSO
- Street performers and crowds in Leicester Square
- Bass from The Perception Bar and nightclub
- Thin internal walls/doors
Antes de reservar
Bom saber
- There is NO swimming pool, despite the 'resort' vibe.
- Valet parking is extortionate (~£70/day); use public lots like Q-Park Chinatown instead.
- Breakfast is not included in most rates and costs ~£31 per person.
O que levar
- High-fidelity earplugs (essential)
- A portable makeup mirror (lighting in rooms is too dim)
- Eye mask (blackout curtains are decent, but LEDs stay on)
Room Genie
Melhores escolhas
- Cool Corner Suite (views of Wardour St, slightly better layout)
- Screening Suite (features a private steam room and a more defined bathroom area)
Quartos a evitar
- Wonderful Room (Low Floor) – worst noise and zero view
- Any 'Twin' room if you aren't comfortable changing in front of your roommate
Room Request Genie – copiar e colar
“I am requesting a room on the highest possible floor to minimize street noise. If available, I would prefer a Corner Suite or a room layout that offers the maximum possible bathroom privacy.”
FAQ e dicas ocultas
Tudo o que você realmente quer saber antes de reservar.
Is there really no door on the bathroom?
In many standard rooms, correct. The sink is in the bedroom, and the shower/toilet are in glass cubicles that offer visual but not auditory privacy.
Is the hotel loud?
Yes. It is one of the loudest hotels in London due to its location and internal club atmosphere.
Does W London have a pool?
No. It has a spa (AWAY Spa) with a steam room and sauna, but no swimming pool.
What is the 'discretionary service charge'?
A 5% fee added to your room rate at checkout. It is technically optional, so you can ask to have it removed.
Can I bring my dog?
Yes, pets up to 20kg are allowed for a fee (approx. £25/night plus cleaning fee).
Is it good for families?
Generally no. The lack of privacy and party atmosphere makes it awkward for parents with kids.
Dicas de Insiders
- ✨
Ask to remove the 'discretionary accommodation service charge' at checkout if you didn't feel the service warranted an extra 5%.
- ✨
The 'Screening Suite' has a private steam room inside the shower—a rare luxury in London.
- ✨
Use the 'Whatever/Whenever' service via WhatsApp for instant ice buckets or extra towels without calling.
5 coisas que deve saber antes de partir
💡The rooms are incredibly dark; you might need your phone flashlight to find clothes in the closet.
💡The 'open plan' bathroom means the whole room steams up when you shower.
💡Housekeeping can be hit-or-miss with restocking the complex minibar items.
💡You can hear the bass from the club in the hallways even on upper floors.
💡The 'Mega Bar' in suites is cool but insanely expensive (£14 for a mini mixer).
Guia Local
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