The hype
Guests are obsessed with the 'no-nickel-and-diming' policy and the hyper-personalized service from the Emory Assistants.
The Emory
$2,000-3,500+/ night
Book this if You want the most discreet, all-inclusive 'stealth wealth' experience in London where the minibar, airport transfers, and personal assistant are already paid for.
Why People Love It
- London's first 'all-suite' hotel with a residential, private-apartment feel
- Incredible inclusions: return airport transfers, full breakfast, and a complimentary bar stocked with seasonal cocktails
- Direct access to Surrenne, a subterranean 4-floor longevity club that makes other hotel spas look like closets
Quick Take: It costs a fortune, but for once in London luxury, you won't be nickel-and-dimed for a bottle of water or a ride to the airport.
Reviewed by @bradsplanet: I'm obsessed with the privacy here. Since the rooftop bar is strictly for guests, it feels like a private club rather than a chaotic tourist spot. The suites are massive for London, and having Jean-Georges dining right downstairs makes it hard to ever leave the property.
Guest Who Stayed Here Said
Reality check
The modern, glass-and-steel aesthetic by Richard Rogers feels more like a high-end Tokyo apartment than a traditional British hotel.
- You value privacy above all else (discreet entrance, in-suite check-in)
- You are a wellness devotee who wants access to Tracy Anderson classes and hyperbaric chambers
- You hate signing bills for every coffee and cocktail
Cleanliness & Maintenance
10
- Housekeeping: Impeccable. Twice daily service, and they will work around your schedule perfectly.
- Bathroom hygiene: Pristine. Toto toilets, heated seats, and high-end finishes that are kept spotless.
- Maintenance: Brand new (opened 2024). Everything is in perfect working order.
- Linens & towels: Top-tier. Fluffy towels, high-thread-count linens, and multiple robe options (thick or thin).
- Odors & scents: Fresh and neutral; no musty carpets here.
Sleepability™
9.8SILENT
0-4LOUD
4-7.5MODERATE
7.5-10SILENT
- None reported (engineering successfully kills tube vibration)
Before you book
Good to know
- Airport transfers are included in the rate (Emory fleet)
- Unpacking and pressing service is included on arrival
- You get a dedicated 'Emory Assistant' (PA) for your entire stay
What to pack
- Workout gear for the Tracy Anderson studio at Surrenne
- Smart casual outfits (the vibe is chic but not stiff)
- Swimwear for the 22m swimming pool
Room Genie
Best picks
- Hyde Park Balcony Suite for floor-to-ceiling park views and a private terrace
- Any suite on the André Fu or Patricia Urquiola floors for specific design aesthetics (ask for your preferred style)
Rooms to avoid
- Courtyard Studios if you care about a view (they face the internal driveway/walls)
Room Request Genie – copy & paste
“I would love a suite on a higher floor facing Hyde Park. If possible, I have a preference for the [André Fu / Patricia Urquiola / Pierre-Yves Rochon] design aesthetic. Please ensure the complimentary bar is stocked with [your preferred spirit].”
FAQ & Hidden tips
Everything you actually want to know before you book.
Is the minibar really free?
Yes. The in-suite bar is complimentary and stocked with artisan snacks, soft drinks, and seasonal cocktails/spirits (often including a daily bottle of champagne or similar 'suite treat').
Can I use the facilities at The Berkeley?
Yes, The Emory is attached to The Berkeley, and you can easily access its facilities (like the Cédric Grolet patisserie) via a connecting door.
Is breakfast included?
Yes, daily English breakfast is included and can be taken in-suite or at abc kitchens.
What is the pet policy?
Pet friendly for dogs and cats up to 15lbs (approx 7kg). There is a £100 cleaning fee.
Is there a dress code?
Smart casual. It's luxurious but modern, so you don't need a tie for breakfast, but gym wear is for the wellness club only.
How do I get to the rooftop bar?
Bar 33 is on the 10th floor and is exclusively for hotel guests (and their guests), ensuring you can always get a table with a view.
Insider Tips
- ✨
Each floor is designed by a different world-class interior designer (Champalimaud, Urquiola, Rochon, Fu, Rigby & Rigby) — ask to see a different floor if you don't vibe with yours.
- ✨
The 'Emory Assistant' can grab pastries from Cédric Grolet next door so you don't have to wait in the famous queue.
- ✨
The rooftop cigar lounge has a state-of-the-art extraction system so effective that guests claim their clothes don't smell afterwards.
5 things to know before you go
💡The building sits directly over the tube, but it's built on massive springs (bearings) so you feel nothing.
💡There is a 5% service charge added to your room rate, which is unusual for hotels (usually just tax).
💡The entrance is so discreet that even seasoned London cabbies might miss the turn into Old Barrack Yard.
💡You can request a 'house car' for short local trips, which is often an electric BMW i7.
💡The 'snow shower' in the spa actually releases flakes of ice.
Local Playbook
Map
See where The Emory is located and what's nearby.